Top tips

These tips are designed to help smaller business maximize the app’s potential, focusing on ease of use, effective feedback collection, and actionable insights.

Use Holly AI!

1. Holly AI is designed to be your always available expert colleague.

2. Holly AI can answer all your questions about your program including explaining what each term means in your Dashboard. Holly Ai will summarise your results in automated reports and provide recommendations re next steps based on your results.

3. This is your guide and expert collaborator ready for to engage in a conversational or one- question-at-a-time format. We want your program and your results to feel interactive and accessible.

4. Make Holly Ai your constant support!

Program Setup

1. Consider Your Objectives: Before launching, set specific goals for your CX program, such as reducing churn by a percentage or improving Net Promoter Score (NPS) by a set number of points. Align these goals with your business priorities, this will help ensure that the program stays focused and relevant. 2.Talk to Your Team: If you have a team, then keep them in the loop about the program set up. Sharing results and acting on feedback is always easier if you are transparent at the start of the program.

2. Get comfortable: Preview the survey to remind yourself of the questionnaire flow.

3. Customize Branding: Apply your business name and logo to the program to ensure a professional, consistent brand experience.

4. Choose the Right Feedback Channels: Deploy surveys via email, SMS, messenger, or WhatsApp to reach customers where is most natural your relationship.

5. Automate Survey Delivery: Use Behavior-Based Triggers and the app automation features to trigger surveys at critical moments, like post-purchase or after a support interaction. Set parameters for timing and frequency to capture timely feedback without overwhelming customers.

6. Enable Anonymous Feedback:  Allow anonymous responses for those who may want to give feedback anonymously.

7. Automate Reporting: Set up automated workflows to have Holly Ai generate reports for you (and any others) when works for you.

8. Target Specific Customer Segments: Use the app’s targeting capability to send surveys to specific groups (e.g., recent buyers or users of a specific product/service) for more relevant insights.

Analysis and Understanding and Taking Actions

Use Holly AI! Our interactive and intelligent engine is there for you whenever you want immediate support and advice about your feedback results.

But also

Its time for toys!

1. Leverage Dashboard and Built-in Analytics: Your Dashboard is a clear and easily navigable way to understand your feedback. Use the analysis tools to dig deeper into responses. For example, filter by question or by time to see what’s driving your performance.

2. Track Trends Over Time: The Data Trends feature is great to help analyse your data and to monitor changes in your scores and metrics. This helps you see if your customer experience is improving or declining.

3. Focus on Key Metrics: Prioritize metrics like NPS, CSAT, or CES, which are embedded in templates. The single number of NPS is often used as brilliant summary single measure to give you an easy indicator of experience delivery.

4. Consider the Patterns: in your feedback. Holly Ai will point out the major themes in your data. This can reveal pain points or strengths for you to act on.

5. Assess Opportunities: We ask the direct question of your customers if there’s anything else that you could offer them. This feedback is gold, everyone wants new ways to grow - so consider it carefully and quickly especially if you see themes here!

6. Close the Feedback Loop: Follow up with customers who provide feedback (e.g., thank them or address concerns) to build trust and loyalty. Act on feedback by addressing customer concerns and communicating improvements. up with them directly. The app will alert you directly if there is a very unhappy customer. Your will be notified in real time and you’ll be able to respond directly to this customer without leaving the app environment.

7. Share Insights Across Teams: Share your custom reports and perhaps the dashboard with your team. This ensures insights can be turned into action as you push to make the business perform better!

8. Review and keep iterating: Regularly review survey results to track the impact of changes. The consistent survey questions mean that you can measure progress over time and adjust strategies to prevent churning customers and improve retention.